Samsung seems to be taking the digital camera market seriously with the release of the NV11 which boasts a premium Schneider lens, a 2.7″ touchscreen LCD display, a 10 megapixel sensor with 5x optical zoom, and Samsung’s proprietary ASR image stabilization system, all packed into a brushed black, stainless steel body. Additional features include Face Recognition technology which seems to come with every camera these days to capture picture perfect portraits. You can also use the NV11 as a camcorder, but don’t expect full camcorder functionality from it. The Samsung NV11 will be available this spring in North America for $399.99.

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Each week Adam Frucci takes a closer look at the latest gadget buzz in his column, Shift. Image by Falon The iPhone looks pretty sweet. Yep, it’s got that fancy…