Nokia is in a bid to increase market share in North America. The Finnish company, already the world’s largest make of cell phones, announced they’ll be offering a large variety of new handsets to capture more share of the lucrative North American market.

Nokia has increased its focus on the U.S. market under Chief Executive Olli-Pekka Kallasvuo, who took over from long-term chief Jorma Ollila in 2006 and committed to spend on average a week each month in North America.

Finnish daily Helsingin Sanomat quoted Nokia’s chief designer as saying design cooperation with U.S. operators will soon bear fruit.

“In the next few months (U.S.) operators will carry a lot of new products from us,” Alastair Curtis told the paper.

Nokia now controls just 7% of the North American market, down from as high as 20% just a few years ago. We’ll be seeing a barrage of new product announcements in the next few weeks as the company tries to change its’ fate in 2009.